There's nothing quite like the thrill of an early morning market run to kickstart my day. Back in the studio with tunes on, that's when the real fun begins.

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For those new to The Flower Club, let me give you a glimpse into my world...

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Each creation I craft is a testament to my passion for uniqueness and quality, using only the freshest blooms available. No two arrangements are alike, my inspiration is nature itself and each design is based on the movement of the individual stem, thriving on the ever-changing palette of seasonal flowers. My signature style? Think rustic charm meets native beauty. I'm drawn to earthy tones and textures, beautiful fresh foliage, often incorporating gum nuts, berries, branches and any intriguing finds that cross my path.

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Ensuring longevity is key for me. That's why I prefer robust, hardy blooms that can be enjoyed beyond their initial freshness. Giving them a second life through drying is one of my go-to techniques.

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But the real magic happens when I deliver the finished arrangement. Flowers have an extraordinary ability to uplift spirits, a fact backed by research. For me, it's all about fostering connections, and what better way to do so than with a heartfelt bouquet?

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Stay connected, and remember, there's no gesture quite as timeless as saying it with flowers

- Jo x